
Editorial designer
Kieron Anthony Lewis
Kieron Anthony Lewis is an editorial and graphic designer from South London with a love of making physical books. His route into…
Meet Kieron ↗
UX & brand designer /
Fighting Beige
Good company. Wherever you are.
Behind the conversation
Beige has had a good run. Fergie joins Howard to make the case for more color, more personality, and a creative career that feels like your own.
She shares the reality of leaving corporate consulting for freelance life: a six-month financial cushion, a difficult first year, figuring out pricing, and finding clients through LinkedIn, old colleagues, and real-world connections. They talk about pitching even when the answer might be no, resisting comparison, and why being approachable can matter as much as the work in your portfolio.
The conversation moves into choosing color palettes, finding inspiration in fashion and print, and adapting a visual style to each client. Despite her Anti Beige name, Fergie explains why the right answer sometimes means stripping color away and letting photography do the talking.
They also explore using AI for ideation and expanding into video while keeping a designer’s perspective at the center of the work. It wraps up with typography favorites, accessibility, and the design trends Fergie would happily leave behind.
In the guest’s words
“I just need to take this massive leap of faith in myself and make it work.”
Meet the guest
Fergie, known as The Anti Beige Designer, is a London-based designer specializing in UX, UI, branding, and websites. After a career in technology and corporate consulting, she started her own business to make room for more creative, colorful work. She works with small business owners and larger companies, pairing thoughtful digital experiences with a personal, collaborative approach. Alongside her client work, she leads training workshops and explores new creative tools, with color, curiosity, and human connection at the heart of her practice.
// Tune in. Say hi.