
Brand designer
Matthew Matsuzaki
Matthew Matsuzaki, known online as Whale, is a brand designer and entrepreneur whose path began with graffiti, studio art, and a…
Meet Matthew ↗
Editorial designer /
Designing Books, Raising Kids & Finding What Actually Matters
Good company. Wherever you are.
Behind the conversation
What happens when a meticulous planner becomes a parent? Kieron joins Howard to talk about learning to adapt, balancing freelance work with family life, and finding space for the moments that don’t belong on a screen.
They trace Kieron’s path from comics and video game design to editorial work, including a two-year publication project celebrating art and culture in Lagos, Nigeria. Kieron shares what makes a physical book special, how relationships lead to new commissions, and why finding your own perspective matters more than repeating what already works.
The conversation also gets into using AI while keeping your design fundamentals, preparing for public speaking, and giving yourself permission to pause before answering. It closes with an honest reflection on saying no to uncertain briefs, family, loss, and making things your children can one day hold in their hands.
Read the story: Are Designers Afraid to Stand Out? ↗In the guest’s words
“I think there's a fear of wanting to stand out.”
Meet the guest
Kieron Anthony Lewis is an editorial and graphic designer from South London with a love of making physical books. His route into publication design began with comics, cartoons, and studying video game design. Working with publishers and creative teams, he designs books that often explore community, culture, and race. Alongside his design practice, Kieron hosts creative events and gives university talks about freelancing and finding your footing after graduation. He’s also a father, a role that continues to reshape how he thinks about time, work, and what he wants to leave behind.
// Tune in. Say hi.